A communications, content, and branding studio, we craft bespoke brand stories and tailor unique identities.
This phase involves heavy and extensive research — including in-depth interviews conducted with the client and relevant parties.
At this stage, information collected is filtered and relevant insights garnered.
Here, the information garnered and distilled is expanded upon with ideas.
Based on the ideas generated, a creative brief is now drafted for the client, with multiple options provided.
Here, the execution of the proposal occurs. Along the way, the client is informed of the progress, with changes and alterations shared and discussed.
Measure & Refine
Like any good seamstress or tailor, fine tuning is always done to ensure that the fit is right, ensuring the best result for the client.
Like all good suit makers, we understand our clients’ background and ascertain their needs before embarking on creation.
In general, our services include:
In a time where information is plentiful and everyone is empowered to create, the relevancy of content is challenged.
We focus on content marketing, both physical and digital. From on-the-ground and digital campaigns, to social media content and management, we adopt different approaches to tell our client’s story.
Besides communicating a unique story that stays true to the brand, filling the gaps of the marketplace and understanding shifting wants and needs are our key considerations.
Public Relations & Events
An integral part of any brand, public relations enables our messages to be communicated across different platforms to target audiences. We hope bridge the gap between traditional and new media.
We believe in relations that are genuine, sincere and open, built over time and trust.
We also organise and host events, some of which include fashion previews, exhibition launches, food tastings, and workshops.
Branding & Communications
We believe in crafting unique identities that stay true to a brand’s values and resonate with the people.
Empathy is at the heart of our approach.
Some of our services include creating brand stories, marketing campaigns, language and tone for copy, logos, collaterals, and websites.
A compelling and effective medium that is now ubiquitous with our lives, we believe in the power of video to inform, inspire and influence.
From documentary-style videos, to campaigns and short films, videos are crafted to suit the specific needs of our clients.
WE NEED A HERO x SHENTONISTA
In this collaboration between We Need A Hero and SHENTONISTA, five everyday men were given a “hero’s” makeover, where they were groomed, styled, and shot in and around Tiong Bahru in Singapore.
BROWHAUS — EYE EYE CAPTAIN
To launch their new series of waterproof bi-liners, Browhaus worked with UNIFORM and The Boy Who Cried Action to produce a behind-the-scenes video of their latest campaign.
DR. MARTENS x SHENTONISTA
For the DR. MARTENS x SHENTONISTA campaign, we featured eight personalities and their Dr. Martens, their work, their lives, and what they stand for.
UOB CARDS x ANNA SUI x SHENTONISTA
The campaign for UOB Cards in collaboration with Anna Sui tied in with the festive season, and was also a bid to honour our roots in preparation for SG50. We photographed and interviewed personalities across Singapore’s entertainment, fashion, and F&B industries.
UNIFORM was involved in the PR of Club Monaco’s SS13, FW13, and SS15 collections.
THE WORKING CAPITOL
UNIFORM worked with The Boy Who Cried Action to produce a marketing teaser video for The Working Capitol.
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Get in touch if we can be of service.