We Are

A communications, content, and branding studio, we craft bespoke brand stories and tailor unique identities.

Our Design Process

  1. Discover

    This phase involves heavy and extensive research — including in-depth interviews conducted with the client and relevant parties.

  2. Distill

    At this stage, information collected is filtered and relevant insights garnered.

  3. Ideate

    Here, the information garnered and distilled is expanded upon with ideas.

  4. Draft

    Based on the ideas generated, a creative brief is now drafted for the client, with multiple options provided.

  5. Craft

    Here, the execution of the proposal occurs. Along the way, the client is informed of the progress, with changes and alterations shared and discussed.

  6. Measure & Refine

    Like any good seamstress or tailor, fine tuning is always done to ensure that the fit is right, ensuring the best result for the client.

Our Services

Like all good suit makers, we understand our clients’ background and ascertain their needs before embarking on creation.

In general, our services include:

  1. Content Creation

    In a time where information is plentiful and everyone is empowered to create, the relevancy of content is challenged.

    We focus on content marketing, both physical and digital. From on-the-ground and digital campaigns, to social media content and management, we adopt different approaches to tell our client’s story.

    Besides communicating a unique story that stays true to the brand, filling the gaps of the marketplace and understanding shifting wants and needs are our key considerations.

  2. Public Relations & Events

    An integral part of any brand, public relations enables our messages to be communicated across different platforms to target audiences. We hope bridge the gap between traditional and new media.

    We believe in relations that are genuine, sincere and open, built over time and trust.

    We also organise and host events, some of which include fashion previews, exhibition launches, food tastings, and workshops.

  3. Branding & Communications

    We believe in crafting unique identities that stay true to a brand’s values and resonate with the people.

    Empathy is at the heart of our approach.

    Some of our services include creating brand stories, marketing campaigns, language and tone for copy, logos, collaterals, and websites.

  4. Video

    A compelling and effective medium that is now ubiquitous with our lives, we believe in the power of video to inform, inspire and influence.

    From documentary-style videos, to campaigns and short films, videos are crafted to suit the specific needs of our clients.

Selected Work


    Luxe Singapore is the Luxe group’s first ever overseas branch, and brings the quintessential Sydney dining experience to our sunny shores.


    In the final part of our #BrowHunt campaign in collaboration with Browhaus, Shentonista hit the streets to scout for the potential next face of Browhaus.


    In this collaboration between Fred Perry, we visit four local creatives in their workplaces to find out more about how they live, play, and work — all in true Fred Perry style.


    In this collaboration with Browhaus, we featured a group of five charming ladies who all have their own individual sense of style, not only in terms of their dressing, but also their makeup and beauty looks.


    In this collaboration between We Need A Hero and SHENTONISTA, five everyday men were given a “hero’s” makeover, where they were groomed, styled, and shot in and around Tiong Bahru in Singapore.


    To launch their new series of waterproof bi-liners, Browhaus worked with UNIFORM and The Boy Who Cried Action to produce a behind-the-scenes video of their latest campaign.

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What We're Up To

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