A hero can have many looks, but it certainly takes someone with bravado to be able to boldly change his look, or wear a look that’s uniquely, distinctly his.

In this collaboration between We Need A Hero and SHENTONISTA, five everyday men were given a “hero’s” makeover, where they were groomed, styled, and shot in and around Tiong Bahru in Singapore.

As part of the Movember Singapore campaign, UNIFORM worked with The Boy Who Cried Action to produce a three-part video guide by We Need A Hero.

In conjunction with SHENTONISTA’s 2013 campaign for We Need A Hero, UNIFORM worked with The Boy Who Cried Action to produce a behind-the-scenes video.

In this tie up between We Need A Hero and SHENTONISTA, five everyday men were given a “hero’s” makeover, where they were groomed, styled, and shot in and around Tiong Bahru in Singapore.