Freedom Yoga is an oasis in the middle of the Central Business District, providing respite from the busyness of working life. Created as a home away from home, Freedom Yoga is a place and community that encourages authenticity and inclusiveness. We believe that yoga is for everybody, and it is through this mantra that we aim to cultivate a healing and supportive environment where anyone of any level can come, practice freely, and find release.
UNIFORM provided original content for all of Freedom Yoga’s digital and social platforms through photography and copywriting, as well as the management of their Instagram and Facebook pages.
February 2017 – Ongoing
At Freedom Yoga, there is room for everyone to learn, with the belief that practice makes perfect. Hence, UNIFORM created the #FallingIsFreedom campaign with both yoga instructors and students to embrace the journey of learning. It is alright to fall, because that is when you get back up, stronger.
We marked the official opening of our second home in Holland Village on 4th October, welcoming guests from the media as well as some friends to experience freedom. Here, they tried out two different classes: the first, combining yoga with dance, and the second, a Yin class that promoted mindfulness amid deep stretching. After class, everyone refuelled with a sweet treat from Project Açaí next door, and everyone went away with a little bit of freedom in a take-home kit.
View more photos from the night here.
UNIFORM invited and hosted social media influencers on 17th May 2017 in the Freedom Yoga space, where we photographed them in some of their favourite yoga poses.