One of our longtime collaborators, Joel has worked with UNIFORM for several previous shoots and projects. Revamping Joel’s website was a project that we naturally wanted to embark on.

Steeped in simplicity and elegance, we wanted to convey Joel’s pared-down sensibilities with clean, utilitarian elements. A palette of grey and neutrals reflects a certain naturalism and rigour that speaks of his craft, while his logo is a timeless and reliant serif.

The diminishing margins on his letterhead mimic the exposure lines that are, so often, crucial to the art of photography.

Visit Joel’s website here.