A lookbook video conceived for our personal reel, Switch is fast-paced, energetic, and aptly captures the pulse of fashion. Sci-fi-inspired, edgy, and boasting high-impact visuals, it utilizes an alternative approach that deviates from the conventional lookbook. High on rhythm, movement, and shifting focuses, it encapsulates the immediacy and ever-changing nature of fashion.

Director:
Darren Lee

DOP:
Meng Han

Producers:
Ling Tiong and Y.C. Teo

Stylist:
Darren Lee

Make-up:
Ginger Lynette using Urban Decay from Sephora

Hair:
Kenneth Ong using Redken

Styling Assistants:
Kathy Anne Lim and Lynette Wong

Lighting:
Chan Yu Perng and Tham Wei Ming

Editor:
Meng Han

Model:
Ksenia C., Upfront Models and Production

Music:
Gouseion, Plus+ from Puisne, Run Riot Records.
Pan Sonic, Light Transformer and Current Transformer from Kesto, Mute.
Gescom, Key Nell 3 from Key Nell, Skam Records UK.

Special thanks:

Abyzz Singapore
Asylum Singapore
Blackmarket Singapore
Front Row Singapore
Burberry Press Office Singapore