The UOB One Account x Shentonista campaign celebrated everyone who’s putting in their utmost; and at the same time, provided an insight into what working hard means to different people, as well as what the people we spoke to are all working so hard for in the first place. We’re not ones to say that one reason for working hard is more grand or virtuous than the other, because we believe that what drives you is what keeps you going.

SHENTONISTA was involved in the planning, organization, production, styling, photography, and content creation of this campaign.

SHENTONISTA Project and UNIFORM Production
For UOB One Account
Featuring  CharmaineMarkKhairyl and Magdelene, and Hafiz
See all posts from the collaboration here.

Campaign

Behind-the-scenes