We Need A Hero (WNAH) is a cosy all-mens grooming parlour nestled in a corner of the Tiong Bahru estate in Singapore. In this tie up between WNAH and SHENTONISTA, five everyday men were given a “hero’s” makeover, where they were groomed, styled, and shot along Tiong Bahru in Singapore. SHENTONISTA was tasked with the styling and photography of these men, content creation for the campaign, and to aid with the running of a competition that gave out Hero Packages to participants.

A SHENTONISTA Project and UNIFORM Production 
Videography The Boy Who Cried Action 
for We Need A Hero
featuring Tomaso, Han Wei, DJ Ko Flo, DJ Kentaro & Edouard
Grooming by We Need A Hero
Wardrobe by Club Monaco Singapore
Shoes by Atelier LLYR

See all posts from the collaboration here.