Our Projects

Our latest projects:

  • LAANK:

    By creating diverse, innovative, and exciting environments, LAANK aims to redefine the way that people live in and interact with different spaces.

  • KILO LOUNGE

    Kilo Lounge is whatever you want to make of it, and for many people, it is home; a place where people can escape from everyday life.

  • YAYOI KUSAMA x GALLERY & CO.

    UNIFORM invited and hosted members from the media on 6th June 2017 at the National Gallery Singapore, Gallery & Co. for the preview of the latter’s extensive range of merchandise alongside a Kusama-inspired menu.

  • FREEDOM YOGA

    Freedom Yoga is an oasis in the middle of the Central Business District, providing respite from the busyness of working life. Created as a home away from home, Freedom Yoga is a place and community that encourages authenticity and inclusiveness.

  • AUDI Q2 X SHENTONISTA: #UNTAGGABLE

    We all know who they are—that special breed of people who seem to be able to do it all, and who excel at all they do. These are the people who embody the qualities of: unconstrained, undefinable, and untaggable.

  • UOB ONE ACCOUNT x SHENTONISTA

    The UOB One Account x Shentonista campaign celebrated everyone who’s putting in their utmost; and at the same time. provided an insight into what working hard means to different people.

  • CHANGI AIRPORT X SHENTONISTA: CHANGINISTA

    The team at Shentonista is both excited and humbled to be able to present Changinista: a collaboration with Changi Airport featuring the tales and travels of nine jet-setting individuals.

  • THE LIBRARY

    Known for its well-crafted, playful drinks, The Library is a cocktail bar modelled in a speakeasy fashion located in Keong Saik.

  • THE MARKET GRILL

    The Market Grill is located in the heart of the CBD, and prides itself on its fresh produce from all over world.

  • THE LIBRARY

    UNIFORM invited and hosted members from the media, as well as invited guests, at the official relaunch of The Library on the 29th of November 2016.

  • SPRMRKT

    UNIFORM invited and hosted members from the media at the official opening of SPRMRKT Daily and SPRMRKT Kitchen & Bar on the 31st of August 2016.

  • SPRMRKT

    SPRMRKT brings together food, retail, and art, showcasing some of the finest local and international produce, products, and artwork in the new SPRMRKT Daily and SPRMRKT Kitchen & Bar outlets in STPI.

  • AUDEMARS PIGUET

    UNIFORM invited and hosted various creatives and tastemakers at the grand reopening of Audemars Piguet’s flagship boutique.

  • HEINEKEN x SHENTONISTA — #MODERATEDRINKERSWANTED

    In this collaboration with Heineken, we feature 10 personalities who believe in drinking within your limits for our first night-time campaign.

  • NOSH (NOSHERY)

    UNIFORM was engaged as the PR agency for Nosh and hosted the media for a tasting session for Noshery, an all-day dining café and a weekend brunch spot that hopes to offer diners an escape from the hustle and bustle of life.

  • NOSH (NOSHERY)

    The latest member of Nosh’s family of spaces, Noshery is a café by day, bar by night that focuses on delivering a solid, wholesome, weekday lunch, artisanal coffee and a decadent brunch.

  • CAMP KILO CHARCOAL CLUB

    UNIFORM was engaged as the PR agency for Camp Kilo and hosted the press for a tasting session, and co-organised and hosted the official launch party.

  • CAMP KILO CHARCOAL CLUB

    Camp Kilo is a roast joint with some of the tastiest, heartiest meats in town, but it’s also an escape from the everyday. Open, outdoor seating brings diners close to the serene nature of Kallang’s riverside, making for a perfect slow weekend.

  • SHENTONISTA PRESENTS: FAMILY PAWTRAITS

    We celebrated man’s best friend and our furry companions with a special #Shentonista series, in support of Save Our Street Dogs Singapore.

  • CLUB21 x SHENTONISTA — TRAVEL WITH PAUL SMITH

    For our second collaboration with Club 21, we featured five personalities in Paul Smith’s Spring/Summer 2016 collection, of which their ‘A Suit To Travel In’ collection was a special highlight.

  • KILO

    UNIFORM was engaged as the PR agency for Kilo Lounge and hosted the press and media for a tasting session in the ultimate living room for conversations with good company over gourmet cocktails and creative bites.

  • DR. MARTENS FAMILY x SHENTONISTA

    In this collaboration with Dr. Martens, we photographed four families, with one or two young children, each showing how you’re never too young or old for a pair of Dr. Martens.

  • KITE

    Kite is a restaurant to share a favourite past time with people. UNIFORM undertook the art direction and photography of Kite’s food, drinks, and interior, as well as the profiles of the key members of the team.

  • GRAIN TRADERS

    Grain Traders is more than your typical, casual, lunch-time joint: it believes in slow food, real fast, and in feeding people right.

  • GRAIN TRADERS

    UNIFORM was engaged as the PR agency for Grain Traders and hosted the press and media for a tasting session at the diner which dishes out slow food, real fast, and believes in feeding people right.

  • KILO

    Kilo is your home away from home, with hearty food, soulful music, warm conversations, and a place for unforgettable occasions.

  • LUXE SINGAPORE

    UNIFORM was tasked to create content for Luxe Singapore, the first overseas venture for the Luxe Group.

  • BRAND GUIDE: SINGAPORE EDITION

    UNIFORM was engaged as the PR agency for the launch and promotion of Foreign Policy Design Group’s Brand Guide: Singapore Edition.

  • LUXE SINGAPORE

    Luxe Singapore is the Luxe group’s first ever overseas branch, and brings the quintessential Sydney dining experience to our sunny shores.

  • BROWHAUS x SHENTONISTA: #BROWHUNT

    A three-part project that we ran with Browhaus to find their next face.

  • FRED PERRY x SHENTONISTA

    In this collaboration between Fred Perry, we visit four local creatives in their workplaces to find out more about how they live, play, and work — all in true Fred Perry style.

  • WE NEED A HERO x SHENTONISTA

    In this collaboration between We Need A Hero and SHENTONISTA, five everyday men were given a “hero’s” makeover, where they were groomed, styled, and shot in and around Tiong Bahru in Singapore.

  • BROWHAUS — EYE EYE CAPTAIN

    To launch their new series of waterproof bi-liners, Browhaus worked with UNIFORM and The Boy Who Cried Action to produce a behind-the-scenes video of their latest campaign.

  • DR. MARTENS x SHENTONISTA

    For the DR. MARTENS x SHENTONISTA campaign, we featured eight personalities and their Dr. Martens, their work, their lives, and what they stand for.

  • UOB CARDS x ANNA SUI x SHENTONISTA

    The campaign for UOB Cards in collaboration with Anna Sui tied in with the festive season, and was also a bid to honour our roots in preparation for SG50. We photographed and interviewed personalities across Singapore’s entertainment, fashion, and F&B industries.

  • CLUB MONACO

    UNIFORM was involved in the PR of Club Monaco’s SS13, FW13, and SS15 collections, and its store at Marina Bay Sands.

  • THE WORKING CAPITOL

    UNIFORM worked with The Boy Who Cried Action to produce a marketing teaser video for The Working Capitol.

  • THE BUSINESS TIMES x SHENTONISTA

    In conjunction with The Business Times’ digital and print revamp, SHENTONISTA hit the streets with models dressed in Ermenegildo Zegna for an informative on-the-ground campaign.

  • CLUB21 x SHENTONISTA

    Club 21 is a local luxury multi-label retailer, established in 1972. SHENTONISTA collaborated with Club 21 to usher in the recent opening of several flagship stores at the exclusive Shoppes at Marina Bay Sands.

  • THE WORKING CAPITOL

    Opened in March 2015, The Working Capitol is a community workspace redefined. UNIFORM provided all-round brand consultation and was engaged as the PR agency for The Working Capitol.

  • MAD NEST — WHAT SHE GAVE TO ME

    The What She Gave To Me exhibition at Mad Nest brings together florists and photographers for an intimate showcase of the art of floral arrangement, as well as an exciting series of floral arrangement workshops.

  • K.BLU SWIM

    Conceived in 2014, K.BLU Swim is a line of fashionable women’s swimwear crafted from high-quality fabrics and governed by an Asian design philosophy.

  • UNIFORM

    Featuring UNIFORM’s signature double striped logo — a nod to military uniforms — our brand collaterals include namecards, letterheads, and envelopes.

  • MAD NEST

    ‘Mad’ stands for ‘Make A Difference’, while ‘Nest’ symbolizes a cosy, protective, and comfortable dwelling — something the place seeks to be for its customers.

  • WE NEED A HERO — MOVEMBER

    As part of the Movember Singapore campaign, UNIFORM worked with The Boy Who Cried Action to produce a three-part video guide by We Need A Hero.

  • N.TYLER

    N.Tyler is a local label that combines the attention to detail of bespoke clothing with the ease of ready-to-wear.

  • CROCODILE

    Crocodile International, established in 1947, is one of the most established fashion and lifestyle brands in Singapore.

  • COMMON THREAD x SHENTONISTA

    SHENTONISTA worked with international multi-label high-street fashion store specialty store Common Thread Singapore to produce three seasonal campaigns.

  • K.BLU SWIM

    UNIFORM provided styling and art direction for three of K.BLU Swim’s seasonal campaign videos.

  • COMMON THREAD x SHENTONISTA

    We worked with Common Thread, an international multi-label high-street fashion store in Singapore, to produce two seasonal campaign videos.

  • WE NEED A HERO x SHENTONISTA

    In conjunction with SHENTONISTA’s 2013 campaign for We Need A Hero, UNIFORM worked with The Boy Who Cried Action to produce a behind-the-scenes video.

  • MAD NEST — #EATDRINKART

    Mad Nest’s 5th exhibition coincided with its 2nd year anniversary, and the exhibition was as much a celebration of emerging local artists as it was a celebration for the Nest.

  • MAD NEST — TREATS OF THE TRADES

    The fourth installment of exhibitions at Mad Nest saw a mix of local online retailers coming together to showcase their wares.

  • MAD NEST — THE UNUSUAL SUSPECTS

    The third exhibition at Mad Nest saw fashion streetstyle photographers and illustrators collaborating to create colourful, mixed media works that gave new meaning to the realms of fashion, art, and photography.

  • MAD NEST — I LOVE YOU SO MUTT

    The second exhibition at Mad Nest, ‘I Love You So Mutt’ featured Adeline Tan (Mighty Yellow) helming her own solo show of doggy portraits.

  • MAD NEST — FIRST LIGHT

    Our first exhibition at Mad Nest saw a lineup of young, emerging artists who specialize in a variety of 2D mediums that include watercolour, illustrations, and oil paintings.

  • URBANEARS x SHENTONISTA

    In a tie-up with Lomography Singapore, SHENTONISTA was invited to reimagine a pair of Urbanears headphones.

  • YESAH x SHENTONISTA

    In collaboration with local online retailer, YESAH, SHENTONISTA ran an on-the-ground and digital campaign to raise awareness for their newest line of Yes Totes bags, and documented the process in a video.

  • CROCODILE

    UNIFORM directed the brand revamp for Crocodile International, one of the most established fashion and lifestyle brands in Singapore, and documented the process in this video.

  • GRAMERCY

    Engaged by Gramercy Art Gallery to create an installation with the works of Domingo Zapata, UNIFORM handled the space layout and art direction of this exhibition.

  • EBB & FLOW

    Commissioned by Style magazine and Style:MEN, and a collaboration with The Boy Who Cried Action, ‘Ebb & Flow’ is a short film that embodies an expression of time, as inspired by Tudor’s Chronograph Heritage Blue.

  • BLACKHEART

    In collaboration with Martin Yeoh from MLC Productions, UNIFORM was commissioned to create “Blackheart” for Singapore’s first fashion film festival.

  • SWITCH

    A lookbook video conceived for our personal reel, Switch is fast-paced, energetic, and aptly captures the pulse of fashion.

  • REMEMBER

    Remember is a mock fashion campaign video, crafted around a protagonist and a plain t-shirt. Toying with the ideas of identity, insecurity, love and loss, the simple video uses a basic article of clothing to amplify these themes.

  • CHARLIE LIM

    A full time musician, Charlie Lim was introduced to us by his record label manager with the intention of a little image overhaul.

  • DR. MARTENS — INDIVIDUAL STYLE, UNITED SPIRIT

    Selected by Dr. Martens Singapore, UNIFORM’s Darren Lee was tasked to style a visual merchandising box at Zouk for the Individual Style, United Spirit event, which looks to capture the true essence and spirit of the people who wear their iconic shoes.

  • BYLINES

    Organized by RCGNTN and Syndicate, UNIFORM was invited to take part in ‘Make Local Your Focal’ — a cultural bonanza featuring a lineup of local artists, musicians, and all-round creative stalwarts.

  • MAD NEST

    UNIFORM was tasked with handling Mad Nest’s social media pages.

  • SHENTONISTA

    Dedicated to chronicling the people, faces, and style at Shenton Way (Singapore), SHENTONISTA was conceived to document and survey our immediate landscape. Featuring the executive and corporate pool in Singapore’s business district, it hopes to dispel the myth that office-goers, and Singaporeans at large, have no style.

  • K.BLU SWIM

    UNIFORM was engaged to organize and plan several events for K.BLU Swim, and invited and hosted members of the press, as well as influencers, in viewing the collections.

  • WORKSHOP ELEMENT

    W.E. is founded by veteran local designer Alfie Leong, who has made it his mission to mentor and help young, emerging designers. UNIFORM was engaged as the PR agency for W.E. for three consecutive seasons.

  • TOBY BY UNIFORM FOR SEW SEARCHING

    Toby is a handmade plushie created for ‘Sew Searching’, a toy exhibition jointly organized by COOKIE CUTTER & DO NOT DESIGN.

  • K.BLU SWIM

    UNIFORM was tasked to create content and manage K.BLU Swim’s digital and social platforms.

  • JOEL LOW PHOTOGRAPHY

    Steeped in simplicity and elegance, we wanted to convey Joel’s pared-down sensibilities with clean, utilitarian elements.

  • FRED PERRY SG x KIZUKI + LIM & PACT + LIM x SHENTONISTA

    This multi-faceted collaboration brought together the good folks at kizuki+LIM and pact+LIM, who give new life and character to people’s tresses, and the inimitable Fred Perry brand, with its smart, spiffy apparel that imbues a certain British flair to its wearers.

  • N.TYLER

    UNIFORM was in charge of N.TYLER’s social media platforms and created original content for the website.

  • MAD NEST — MEDIA LAUNCH

    Mad Nest hosted friends from the media for a warm, cosy private tasting session.

  • L’OREAL

    UNIFORM was commissioned to direct three L’Oreal Beauty Tutorials for Valentine’s Day, which captures some easy tips and tricks for the everyday woman.

  • WE NEED A HERO x SHENTONISTA

    In this tie up between We Need A Hero and SHENTONISTA, five everyday men were given a “hero’s” makeover, where they were groomed, styled, and shot in and around Tiong Bahru in Singapore.

  • CLUB MONACO

    UNIFORM was involved in conceptualizing, curating, and strategizing CLUB MONACO’s Tastemaker Campaign for audiences in Singapore.

  • YESAH x SHENTONISTA

    In collaboration with local online retailer, YESAH, SHENTONISTA ran an on-the-ground and digital campaign to raise awareness about their newest line of Yes Totes bags.

  • LAARK

    Laark is an online retailer that seeks to provide fashion-savvy and design-conscious individuals with stylish, comfortable, and affordable wardrobe options.

  • CROCODILE

    Working with Crocodile International, we managed the brand’s social media channels and created content for the website for three seasons.

  • CASTLEWOOD GROUP

    Produced for a commercial real estate and property group, this 30-second cinema spot is a fully animated ad that communicates the pride of investing with the Castlewood Group.

  • APIVITA

    UNIFORM was engaged by Apivita to craft EDMs and banners for their digital campaign that was run across key online platforms.

  • PERFECT TANGENT

    A growing Hong Kong menswear label that seeks to express the beauty of intelligent design.

  • RUBIK

    RUBIK was started as a research and collaborative think-tank, and it was venturing into building and property development when it engaged UNIFORM.